Short-form video for product brands

I make content that creates demand for what you sell.

Nobody asks for a product they've never heard of. I built one account from nothing while running operations — and once enough people knew what it was, they started asking for it by name. That's the whole job.

📄 I'll send back three videos I'd make for it. No charge, no call.
Yes, it's spelled Botleneck — one T short of the thing we take out of your business.
21.9M
Views on one account, 2026 to date
86,100
New followers this year
7
Posts past a million views
$0
Paid spend behind any of it
The real problem

Your product is better than the one outselling it.

That's usually not a product problem or a price problem. It's that more people have heard of theirs.

✕

The people who understand what you make already buy from you. The problem is how few of them there are.

✕

Your product is technical, and every attempt to explain it on video comes out like a spec sheet nobody watches.

✕

You post when there's time, which is never, so the account looks abandoned to anyone who checks it.

✕

You paid someone for “content” and got a folder of polished clips nobody watched and nothing came from.

✕

Your followers went up and your orders didn't, so now you assume the channel doesn't work for products like yours.

✕

Buyers find you by searching for what you sell — never by name, because the name doesn't mean anything to them yet.

How it works

One job: make people want the thing you make.

Not brand awareness, not engagement, not a content calendar. Demand — people arriving who already know what your product is and ask for it by name.

🎥

I shoot it

A monthly shoot at your shop, your floor, your bench — wherever the product is actually made or used. Real footage of the real thing.

  • One shoot day a month, on site
  • Product, process, people — whatever tells it best
  • You don't have to be on camera if you don't want to be
  • No stock footage, no generic graphics
✂

I cut it

Edited into short-form video built to be understood by someone who has never heard of your product — and worth watching by someone who has.

  • Hooks written for a cold audience
  • Captions, sound and pacing handled
  • Cut for Instagram, Facebook and TikTok
  • The technical part made watchable, not dumbed down
📤

I post it

Published on a consistent schedule from your accounts, tracked, and adjusted on what actually gets watched rather than what I assumed would.

  • Posted for you — nothing stuck in an approval queue
  • What worked and what didn't, monthly
  • Strategy adjusted off the numbers, not opinions
  • Your accounts, your footage, yours to keep

Why followers aren't the point

A follower count measures how many people clicked a button once. It doesn't tell you whether anyone wants your product. Plenty of accounts have a big audience and no demand behind it — the audience showed up for the content, not the thing being sold.

What matters is whether someone who's never heard of your product finishes the video understanding what it is and why it's better. That's a different thing to make, and it's the only thing I'm trying to make.

The difference in practice

  • ✕Content for the algorithm: the video does numbers, nobody can name the product afterwards.
  • ✓Content for demand: the product is the reason the video works, so the two can't be separated.
  • ✕An agency: a junior who has never seen your product writing hooks off a brand deck.
  • ✓Me: I've done this on one account for three years while running the operation behind it.
The offer

Three ways to work together.

No setup fees on any of them. No packages beyond these three, and no scoping call to find out the number.

Content + Ads

I make it and I run the paid side.

$6,000 / mo

The content, plus ads built from the same shoot and run to one number that matters. This is the one most businesses should be on — organic gets you known, paid gets you known faster.

  • Everything in Content
  • Ad creative cut from the same shoot — not repurposed leftovers
  • Campaigns built, launched and managed for you
  • What worked, every two weeks instead of monthly

Your ad spend is yours. It goes on your card, inside your ad account, and never passes through me. Nothing quoted above has your media budget hidden inside it.

Send me your product page →
$200 a day — your ad spend is separate
Content

I make the content. You do the rest.

$2,500 / mo

A set number of videos each month, agreed before we start. Where it lands depends on how much shooting your product needs. No ads — you run the rest of your presence yourself.

  • A shoot day at your place each month
  • Short-form video edited and posted, cut for a cold audience
  • What worked, monthly — the numbers, what I'd change, and why
Send me your product page →
Month-to-month · No long-term contracts
Content, a year up front

Same work. One payment. $12,000 less.

$18,000 once

Twelve months of the Content tier, paid once. Monthly that's $30,000 — this is the same twelve shoots and the same twelve months of posting for $18,000. You stop thinking about it; I get a year to do the job properly.

  • Everything in Content, for twelve months
  • One invoice, no monthly billing
  • Guarantee still applies — see below
Send me your product page →
Works out to $1,500 a month
One-time builds

The things that only get built once.

Separate from the monthly. Priced flat, quoted before anything starts, and yours to keep. If the content is going to send people somewhere, that somewhere has to be worth arriving at.

Website & funnel

from $5,000

A site built to convert the traffic the content produces, wired to your pixel from day one. This page is an example of the work.

CRM & follow-up

from $3,500

Every enquiry captured and followed up automatically, so nothing dies in a DM folder while you're working.

AI through the business

from $5,000

The repetitive work in your operation, automated — intake, scheduling, quoting, reporting. Scoped to what you actually do.

No setup fees, on anything. The monthly tiers are month to month. If you'd rather pay once and stop thinking about it, the annual content plan above is the same work for $12,000 less.

Real results

One account. Built from nothing, in-house.

Nobody asks for a product they've never heard of. Once enough people knew what this one was, they started asking for it by name.

Built and run in-house · 2023–present

Zill High Performance Plants

I took one account from a standing start and ran it while running operations. No paid spend behind any of it — every number below is organic.

21.9MViews — 2026 to date
86,100New followers
7Posts over 1M views
112,773Followers, combined
Verify on Instagram →

A note on these numbers: they're audience and reach figures, publicly visible on the account. The 112,773 is Facebook and Instagram combined, not a single platform. Revenue and sales data isn't mine to publish. On your call we'll walk through exactly how content maps to enquiries in your business — and what we'd track from day one so you can see it for yourself.

How you'll know it worked

The part you can't see from a follower count.

Views are easy to screenshot and easy to fake the meaning of. Here's what I actually track, and what I'll show you every month.

The bar

Your own best post

Not an industry benchmark. The thing you already made that did best.

  • Your top post from the last twelve months, on record before we start
  • Every video measured against it
  • Beaten inside 90 days, or month three is free
  • No moving the goalposts once it's written down
What I watch

Whether people finish it

A cold viewer who watches to the end understood the product. That's the number that matters.

  • Retention and completion, not just views
  • How much reach comes from people who don't follow you
  • Saves and shares — the signals that precede demand
  • Which product angles people actually sit through
What you get

A report you can argue with

Plain English, monthly. Including the things that didn't work.

  • What I shot, what ran, what happened
  • What I'd change next month and why
  • The misses, named — not buried under the wins
  • You own every account and asset, always
Getting started

From product page to content live in about 2 weeks.

1

Send the link

You send your product page. I send back three videos I'd make for it — concepts, hooks and angles. No charge and no call to get them.

2

A 30-minute call

Only if you want one. We talk through the product and whether I'm the right person for it. If I don't think I can do it, I'll say so here.

3

The first shoot

I come to you and film. We log your best post from the last year first, so the guarantee has a number attached to it.

4

It runs

Content posts on a schedule. You show up one day a month. Everything else is handled.

🛡️

In 90 days I'll make a video that beats anything on your account from the last twelve months. If I don't, month three is free.

Not a partial credit — the whole month, refunded. Your own best post from the last year is the bar. If I can't clear it in three months, I haven't earned month three.

On Content + Ads the remedy is different. That tier includes your ad account, and I won't promise a refund on spend I don't control. So instead: miss the 90-day bar and you drop to Content pricing until I clear it — the ads keep running at the lower rate. It costs me the margin rather than costing you the month. On the annual plan, the refund is one-twelfth of what you paid.

I take five brands at a time. If I don't think I can do it for your product, I'll tell you on the call.

Questions

Everything you're probably wondering.

What does it actually cost?

Three numbers, all above. $2,500 a month for content, $6,000 a month for content with your paid ads run as well, or $18,000 once for a full year of content — $12,000 less than paying monthly. No setup fees on any of them. Your ad spend is separate and stays on your own card.

Do I need to be on camera?

No. Some owners are good on camera and I'll coach you through it. For plenty of products the content is stronger without a person in it at all — the product, the process and the people making it carry the whole thing.

My product is technical. Does this work for something most people don't understand?

That's the case this is built for. A product nobody can explain in a sentence is exactly the one that needs video, because video is the only format where you can show why it's different instead of asserting it. The harder it is to explain, the bigger the gap between you and whoever is outselling you on name recognition alone.

Why don't you show more clients?

Because there aren't more to show. One account, run in-house for three years, is the honest version of my track record. I'd rather put that in front of you than dress up a list of logos I had nothing to do with. Everything on this page links out so you can check it yourself.

How fast does this start working?

The first content is live inside two weeks. Demand takes longer — the numbers on this page are three years of consistency, not a launch. What I'll commit to in writing is the guarantee above: a video that beats your best from the last twelve months, inside 90 days.

What's the commitment?

Month to month, no contract. That said, one month of content proves nothing either way. If you're not prepared to give it three, this isn't worth either of our time.

Who owns the accounts and the work?

You do. Your pages, your footage, your accounts. I work inside your assets, never my own. If we part ways you keep everything — no hostage situations.

What do I actually have to do?

Show up for the shoot day once a month. That's the entire ask. Filming, editing, posting and reporting are handled.

Get started

Send me your product page.

I'll send back three videos I'd make for it — the actual concepts, hooks and angles. No charge, and you don't have to get on a call to get them.

I take five brands at a time. If I don't think I can do it for your product, I'll tell you on the call.

Three videos I'd make for your product.

Paste the link to the product and I'll send the concepts back — usually within a day. No charge, no call required.

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Prefer email? peter@botleneck.com